Ford is officially on a roll, as Joe Hinrichs, Ford Motor Company President of the Americas confirmed the Ranger and Bronco comeback to the United States. Therefore continuing the tsunami of news that began last week, as Ford confirmed an F-150 and Mustang Hybrid.
With nearly packed Joe Louis Arena in Detroit, the world’s press expected Ford to have other big news besides their already-flaunted 2018 Ford F-150. First on stage was Hinrichs, followed by Bill Ford, and eventually CEO Mark Fields to discuss Ford’s plans for the future. Of course, what everyone wanted to hear came rather early, as the top executives wasted no time to get to the point.
“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive.” Said Joe Hinrichs, Ford’s president of The Americas. “Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.”